Korean Identity
Protecting the Seoul roots, creative character, and premium standards that make HERA distinctive.
Korean Beauty for the United States
From Seoul.
For the U.S.
Mivelle Beauty is an entrepreneur-led, U.S.-focused beauty business building awareness, retail relationships, and long-term growth for HERA—a prestige Korean beauty brand shaped by Seoul.
Korean Heritage
U.S. Market Focus
Relationship-led
Our Perspective
Seoul shapes the vision.
America opens the next chapter.
Korean brand integrity. U.S. market understanding. Long-term growth.
01 / The Brand
HERA
Beauty Shaped
by Seoul.
HERA is a prestige Korean beauty brand with a distinctly modern Seoul sensibility—bold yet refined, expressive yet effortless, and grounded in individuality, confidence, and considered design.
Mivelle Beauty brings that Korean point of view into U.S. conversations with clarity and care, cultivating awareness and retail relationships with long-term relevance in mind.
Explore Our PerspectiveU.S. Relevance
Introducing the brand with context and intention for American consumers, retailers, and partners.
Long-Term Growth
Building recognition and relationships that support enduring value in the United States.
02 / U.S. Market Approach
Seoul Heritage / American Opportunity
Korean Identity.
U.S. Opportunity.
We believe Korean luxury succeeds in the United States when its identity is preserved and its story is introduced with precision.
Our approach combines respect for HERA's Seoul heritage with a clear understanding of U.S. consumers, retailers, and partnership expectations.
We create space for the brand to be understood, valued, and positioned for lasting growth in America.
Brand Integrity
Preserving HERA's Korean identity and premium point of view at every stage.
Market Clarity
Presenting the brand with relevance and thoughtful communication for the U.S. market.
Enduring Partnerships
Building trusted relationships around shared standards and long-term value.
03 / Featured Korean Collection
A Seoul Edit for America
Six Korean icons.
One U.S. perspective.
A focused edit of HERA makeup and skincare, selected to introduce U.S. audiences to the confidence, refinement, and modern energy of Seoul beauty.
03 Korean Makeup
03 Korean Skincare
U.S. Product Inquiries
Black Cushion Foundation
A lightweight cushion foundation that creates slim, blurry coverage with a soft satin finish while helping skin look smooth, clear, and comfortably hydrated.
Rouge Classy
A classic lipstick with a breathable, comfortable texture, sophisticated color, luxurious shine, and refined Seoul-inspired shades designed for versatile lip looks.
Sensual Nude Gloss
A smooth, non-sticky gloss that adds sheer color and high shine, with hydrating ingredients and a gentle, refreshing minty sensation.
Signia Refining Water Essence
A fast-absorbing water essence that refines texture, delivers dense hydration, and prepares the complexion to look radiant, resilient, and healthy from the first step.
Signia Core Lifting Serum
A lifting serum formulated to help skin appear firmer, more supple, and radiant while supporting moisture-barrier resilience and a smooth, revitalized complexion.
Signia Vital Lifting Cream
A nourishing lifting cream with camellia-derived ingredients and micro-hyaluronic acid, created to hydrate, smooth the skin's surface, and promote a firmer-looking complexion.
04 / U.S. Business Inquiries